How to Reach Out to Prospects: Making Cold Calls to Warm Leads

Making cold calls to prospects and leads is challenging for most financial coaches. Here are a few tips and one major mental shift to make before picking up the phone.   We’ve been holding our 21-Day Challenge for financial coaches a couple of times a year over the past two years. It’s a friendly competition of sorts to help us and the other participating coaches do some lightning-fast growth and business-building over the course of 21 days. One of the tasks in the challenge is to call five people who have expressed an interest in coaching. And even though this has [...]

By |2026-03-28T14:41:49-07:00March 27th, 2020|
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Hiring Your First Assistant

How do you hire your first assistant for your financial coaching business? Hiring your first support person or assistant, I believe, is a much harder step to take in your business than launching it. It’s hard for a lot of reasons. Often times, the business owner is busy doing all the things. And there’s value in doing things when you first start. You learn what you like and don’t like. You learn how to put together a system or a workflow or a client journey if you’ve yet to do that previously. You learn the ins and outs of things [...]

By |2026-03-28T14:42:19-07:00February 29th, 2020|
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Finding and Growing Referral Partnerships as a Financial Coach

Word-of-mouth is a terrific form of advertising for your financial coaching business. When your friend or even a friend-of-a-friend makes a recommendation about anything from their favorite shampoo to the next great restaurant, you’re more than likely going to remember it and are probably more likely to try it than you would have without that endorsement.  That’s why referrals are one of the most effective tools for building your financial coaching business. Having referral partners is like having a built-in sales team that already knows who your potential clients are and what you do. It’s a match made is business-development [...]

By |2026-03-28T15:15:22-07:00February 28th, 2020|
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Tough Client Conversations: When Your Coaching Style Isn’t Working

Here’s the scenario: You get an email from your client. It’s not a good email. In it, they say they’re not sure if your coaching style is working for them. They still want to have a conversation, so the door is not closed, but it’s not as open as you may have thought. What do you do? Beg them to stay? Call it quits? Close up shop and do something else with your life entirely? (Definitely, no to that last one. You got this.) First, let me say this: This kind of email isn’t uncommon. If you've been in business [...]

By |2019-09-24T17:22:08-07:00September 24th, 2019|
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How Many Financial Coaching Clients is Too Many? Here Are Three Considerations

It's a hard balance to figure out: How many financial coaching clients can you take on before you feel overworked and spread too thin? There's no magic number that works for everyone. At the height of my coaching, I was doing 40+ hours of just coaching sessions in a week (so 40 1-hour sessions probably), but I do not recommend that. I was pretty burnt out, and my business at that time was not scaled properly. Chalk it up to growing pains. But looking back now, I can say there are ways to help you figure out how many clients [...]

By |2026-03-28T15:26:53-07:00August 31st, 2019|
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From One Experienced Financial Coach to Another: You Got Skills

It's not often this girl gets surprised during a client meeting, so I have to share something that happened last week. I've worked with this client (I'll call her Jenny) for probably 7 or 8 years. It’s been a long time. Jenny is amazing - she’s driven, coachable, honest, self-aware, giving, caring, you name it. Jenny is the best.  We have met every two weeks, if not more, for the better part of the last decade, so as you can imagine, I know Jenny pretty well and she knows me. Our journey together has been gratifying for both of us. [...]

By |2026-03-28T15:40:03-07:00July 24th, 2019|
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Tough Client Conversations: Your Client Made a Poor Choice and Can’t Afford to Pay You

We had a situation with a client at Fiscal Fitness recently where they couldn’t afford our services because of some poor decision making. We work with them on a monthly basis and our monthly payment was coming due. But between our previous session with them and the one that was coming up, they decided to sign up for a CrossFit membership. This expense was not in their budget, and by signing up for this membership, it meant they didn’t have the funds to pay us. This was frustrating.   But I wasn’t frustrated about their inability to pay me. It [...]

By |2019-05-22T17:08:35-07:00May 22nd, 2019|
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Tough Conversations: How to Break Up with a Financial Coaching Client

Breakups are hard. No one likes being broken up with and few people like breaking up with someone. It’s uncomfortable and raw and usually leads to more questions than it does answers. If you are fortunate to be in business for a long time, chances are you’ll need to end a relationship with one of your clients at some point. And this is going to be a tough conversation. Here are a few ways to help you have the right words but also evaluate if it really is time to end it all. Before You End It Before you start [...]

By |2019-05-01T15:10:41-07:00May 1st, 2019|
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How Your Financial Coaching Business Benefits from Clients Who Don’t “Get It”

Let’s say you have a financial coaching client who has been working with you for only a month or two. It hasn't been a super long relationship, but even after this short period of time, you can tell they're simply not getting it. They're not getting great results or maybe they're not moving as fast as you would like. Perhaps it feels like you take two steps back for every step forward. When you talk to them, you say things like “You did what since we talked last? What do you mean you just bought a new car?” In short, [...]

By |2019-03-27T15:29:46-07:00March 27th, 2019|
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Why We Never Say Never

Don’t Be So Rigid in Your Coaching There’s a school of thought with some financial coaches that all credit cards are bad. They think people who have gotten themselves into credit card debt need to work their way out, month-by-month, payment-by-payment, and that the credit cards they have are the credit cards they are stuck with. Because of this way of thinking, that means some coaches will never tell their clients about the option of possibly taking advantage of a balance transfer. A zero percent credit card might be available to them, and even if that person is paying 25% [...]

By |2019-02-22T22:15:34-07:00February 22nd, 2019|
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