More Than a Book
The Financial Coaching Playbook is a how-to guide for creating, running or refining your financial coaching business (with heaps of inspiration thrown in for good measure!). This book provides the guidance and support coaches need to confidently pursue a coaching career – be it full-time or as a side hustle. But it also provides the space to confidently design the business you want to run. Through more than 10 years of coaching clients and teaching other coaches, I know this is true: Financial coaching is the most rewarding way to make a living and no two coaching businesses are alike. The goal of this book is to show you what’s possible as a financial coach. It gives you the lessons, prompts and space to design your unique coaching business.
It’s a book and a workbook in one.
Think of the Financial Coaching Playbook as a guide within a business book. It gives you plenty of information to read, reflect on and digest, but it also gives you space and prompts to work through, helping you to design your perfect business.
By the end of the book, you’ll have not only a great reference for building a financial coaching business, but you’ll also have the play-by-play of how to build, run, and grow it.

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Kelsa Dickey
Author and Financial Coach
Kelsa Dickey is a financial coach for people who want clarity around their finances and confidence in their money decisions. She’s here to change the world through financial coaching by inspiring and building a community of coaches who share her vision and values. Kelsa’s trained hundreds of coaches through the Financial Coach Academy® – her online course about how to create and run a successful financial coaching business.
Kelsa has appeared on and provided money insights for USA Today, CNN Money, Yahoo, and MSN Money. When she’s not coaching clients, training coaches, or plotting her next great business idea, you can find Kelsa chasing after her kids Carmen and Alex, hiking trails in and around Phoenix, or squeezing in a date night with her hubby and business partner Michael.