Looking for a way to connect with thousands of “money nerds” who get your passion for personal finance? FinCon is that rare place where financial coaches, content creators, and brands come together to learn, grow, and collaborate together. It’s where I’ve met some of my most valuable connections and where many coaches have found their people.
For financial coaches looking to grow their businesses, this conference is a game-changer. The energy of being surrounded by people who share your excitement about money topics creates opportunities you simply can’t find elsewhere. Whether you’re hoping to expand your audience, find collaboration partners, or connect with brands, FinCon delivers.
And because I’ll be at FinCon 2025 as a speaker and attendee, a big part of me wants to make sure MY people are there too. After getting questions about which ticket is the “right” ticket to buy, I wanted to share my thoughts. Whether you’re part of Financial Coach Academy®, in Financial Coaches Unite, or are an aspiring coach on your own journey, having the right mindset when registering is important.
When you register, you’ll face the question: Should I get the basic Creator Pass, the ALL ACCESS CREATOR Pass, or the BRAND Pass ? Let’s break down the value of each option so you can make the right choice for your business. (And if you decide to attend, use the code KELSA50 for $50 off. I’ll receive a small commission.)
The Creator Pass
The Creator Pass is FinCon’s entry-level ticket, and it delivers tremendous value for coaches just starting their journey.
The real value: The Creator Pass gives you access to the full learning experience and community aspects of FinCon. You’ll be able to attend all sessions (including mine!), connect with brands in the Expo, and participate in the core networking events that make FinCon special.
What I love about this option is that it makes FinCon accessible to coaches at all stages of business. With the lowest price point, you gain access to insights and connections that could completely transform your coaching practice.
This pass is right for you if you’re:
- Attending FinCon for the first time and want to experience the magic
- Strategic with your networking and can create your own opportunities
- Focused primarily on learning and picking up new skills
- Comfortable navigating the event on your own
The ALL ACCESS CREATOR Pass
The ALL ACCESS pass is where the game changes for coaches who are serious about leveraging FinCon to grow their business.
The real value: This pass is all about creating more meaningful connections with less effort. The structured networking opportunities—especially the lunch with speakers (like me!) and brands—create natural environments for deeper conversations.
I’ve seen coaches form partnerships at these events that generated five-figure opportunities. The daily lounge access gives you comfortable space for impromptu meetings, and the reserved seating means you won’t miss critical sessions because they’re full.
Time is your most valuable asset at FinCon, and the ALL ACCESS pass helps you maximize every minute by removing logistical friction and creating high-quality networking environments.
This pass is right for you if you:
- View FinCon as a direct investment in your business growth
- Want curated networking with decision-makers
- Recognize the value of structured environments for making connections
- Are looking to form deeper relationships with fewer people
- Want to maximize your ROI by saving time and energy
The BRAND Pass
The BRAND Pass offers a different approach for coaches who also have products, courses, or tools they want to promote to other content creators.
The real value: If you’ve developed resources for other financial coaches, this pass positions you differently at the event. It gives you access to the 1:1 Meeting Program where creators actively seek partnerships, and puts you in structured networking environments where you’re viewed as a potential collaborator rather than just a peer.
This positioning shift can be powerful for coaches who’ve developed scalable offerings and want to expand their reach through partnerships and collaborations.
This pass is right for you if you:
- Have products or programs you want to share with other creators
- Want to be perceived as both a coach and a potential partner
- Seek affiliate relationships for your offerings
- Want to maximize meetings with potential collaborators
The Hosted Creator Program (Application Required)
If you’re a full-time personal finance creator with 100k+ followers or subscribers, you might qualify for the Hosted Creator program, which includes:
- Complimentary All-Access Pass
- Travel stipend
- Exclusive networking opportunities
This program is competitive, but if you qualify, it’s worth applying!
Which Pass Will Give You the Best ROI?
As a financial coach who helps other coaches grow their businesses, I look at conference passes as investments rather than expenses. Here’s my take on the value proposition:
For First-Timers
If this is your first FinCon, the Creator Pass at a lower price point gives you an affordable way to experience the event. You’ll get access to all the sessions and the ability to meet brands and fellow creators. The value here is in the learning and initial connections.
For Returning Attendees and Serious Business Builders
If you’ve been to FinCon before or you’re serious about leveraging the event to grow your coaching business, the ALL ACCESS CREATOR Pass likely offers the best return on investment. Here’s why:
- The structured networking opportunities (like the lunch with speakers and brands) put you in direct contact with potential partners and collaborators.
- The daily lounge access gives you a comfortable space to have impromptu meetings and deepen connections. And it’s a great space for introverts to decompress.
- The time-saving perks (reserved seating, expedited check-in) let you focus more on making meaningful connections instead of logistics.
The success of many coaching businesses hinges on relationships. One solid partnership formed in the networking lunch could lead to guest appearances, referrals, or collaborations worth thousands of dollars.
Making Your Decision
When I think about the value of FinCon for financial coaches, I focus on the relationship between investment and opportunity. Ask yourself:
- What specific business outcomes am I hoping to achieve at FinCon?
- How valuable would one perfect connection be to my business?
- Do I create opportunities naturally, or do I benefit from structured environments?
- How do I calculate the ROI on relationships and knowledge?
The magic of FinCon happens in the spaces between sessions—those hallway conversations and impromptu meetups where genuine connections form. Your ticket choice influences how many of these moments you’ll experience.
The Bottom Line
As financial coaches, we understand the difference between expenses and investments. Your FinCon ticket is a perfect example of this principle in action.
The Creator Pass gives you access to the community and knowledge. The ALL ACCESS CREATOR Pass amplifies your opportunities for meaningful connections. The BRAND Pass positions you as a potential collaborator with resources to share.
Each option creates different pathways to grow your coaching business. The best choice is the one that aligns with your specific goals and how you prefer to connect with others.
I’m incredibly excited to be speaking at FinCon 2025, and I’d love to connect with you there! If you’re planning to attend, please reach out to me beforehand so we can make sure to meet up.
These in-person connections are truly invaluable for our businesses and our community.
See you in Portland this September!
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FinCon 2025 takes place September 10-12 in Portland, OR. Visit FinCon’s website (And if you use the code KELSA50, you’ll get $50 off. I’ll receive a small commission.) for more information and to register. And be sure to reach out and let me know if you’re attending so we can say hi!
