How to Repurpose and Market Your Financial Coaching Blog Posts
Not everyone loves to write. And if you don’t like writing, sitting down to write a blog post a week or whatever the commonly held best practice is now, is going to feel very daunting. But if you love writing, sitting down to pen a blog post might be a better way to market yourself then posting on YouTube or creating a super fun Instagram Reel.
If you do like writing and blog posts are your jam, you’re in luck because that blog post can be the jumping off point. Getting a blog post published is a great start. But that’s all it is. It’s a beginning. To reach a wider audience, here are four ways to get that blog post out into the world.
Turn Any Written Content into a Blog Post
- First, you’re demonstrating to any visitor who comes to your site that you know what you’re talking about. Even if your visitors don’t read your blog posts, if you have written content on your site that speaks to their questions about coaching, budgeting, saving, or paying down debt, they’ll see you as more legitimate. Your blog posts will give them some insights into how they sausage is made, per se, by showing them how you approach topics related to money and financial coaching.
- Secondly, and just as important, they will help your SEO. One way to bring new audiences to your site is by regularly posting content that is searchable and speaks to the needs and wants of your ideal clients. Even if someone lands on your site because of a Google search and doesn’t read the entire post, they’ll see that you’re speaking their language. And they might be intrigued enough to start poking around.
Take Your Blog Posts Elsewhere
- LinkedIn. If you have a profile on LinkedIn, you can publish a blog post on LinkedIn. Yes, you could post a link to your blog post on your LinkedIn page instead, but why not just serve the whole thing up there? LinkedIn, the that last I checked, was still far more generous with serving up content than Facebook. You might be surprised at the reach you get by posting original content (not links) on LinkedIn. Make sure you’re hash tagging your post to get the best reach.
- Email. I you have an email list, send them your blog post as an email. You can’t expect people to sit by waiting for you to publish something. Chances are, no one’s looking for it. You have to tell your audience you created something, and sending an email with the entire blog post is a great way to serve your email list and provide a ton of value.
Self Publish Your Thoughts on Medium
People who enjoy writing and want to be seen as a subject matter expert can find new audience on self-publishing sites like Medium. Medium is known as a place for longer pieces of content and unlike social media platform is designed for posts and articles that span 2,000+ words. If you’re looking for a platform with lots of ideas and people outside of your normal audience, try posting a blog post on Medium to expand your reach. Make sure you’re hash tagging your stuff there too!
Use Someone Else’s Platform
You can also pitch your blog posts to other publications or sites that would be interested in the content you write. Tweak something you’ve already written to make sure its relevant to this new audience and then make sure you get backlinks to your site from that post. Backlinks from credible websites will help Google see your site as more credible which will give you an SEO boost. It’s a win-win!