The Financial Coach Academy’s Favorite Financial Coaching Books that You Should Add to Your Summer Reading List

It’s that time of year!  Summer is almost here, and it’s time to start getting your summer book line-up ready to go.  There is nothing better than sitting poolside in the warm sun and diving into a good book. While a good Nora Roberts or James Patterson novel can get the pages turning, we at Financial Coach Academy like to use the summer reading season to be students of our craft. Considering this your official summer reading list for financial coaching books.

Financial Coaching is completely different than any other business.  It doesn’t purely emphasize numbers and selling like financial advising, and it doesn’t emphasize mindset and emotions like life coaching and most business coaching.  It is a precise balance of both and because of this, your business model needs to be completely different than those other industries.  There are tons of books out there about budgeting, investing and personal finance but narrowing down some books that emphasize coaching can be hard.

In the 2018-2019 version edition of the Financial Coach’s summer reading list, we highlighted books specifically focusing on coaching.  In the 2020 version, we have added some books that will help grow your business, brand and message.

Do you want to learn more about how to navigate working with clients, coaching them through difficult situations and mental blocks, how to get your point across, how to better empathize with your clients or how to help clients make a decision? Do you want to grow or launch your financial coaching business but don’t know how to set up things behind the scenes, craft your message or talk to your ideal client?

Here are a few ideas:

Books About Business Growth, Marketing, and Messaging

“The Financial Coaching Playbook” by Kelsa Dickey

Written by our very own Kelsa Dickey, international financial coaching expert. 

The Financial Coaching Playbook is a how-to guide for creating, running or refining your financial coaching business (with heaps of inspiration thrown in for good measure!). This book provides the guidance and support coaches need to confidently pursue a coaching career – be it full-time or as a side hustle. But it also provides the space to confidently design the business you want to run. Through more than 10 years of coaching clients and teaching other coaches, I know this is true: No two coaching businesses are alike. The goal of this book is not to give you an exact blueprint to follow. It’s to give you the lessons, prompts and space to design your unique coaching business.

It’s a book and a workbook in one.

Think of the Financial Coaching Playbook as a guide within a business book. It gives you plenty of information to read, reflect on, and digest, but it also gives you space and prompts to work through, helping you to design your perfect business.

By the end of the book, you’ll have not only a great reference for building a financial coaching business, but you’ll also have the play-by-play of how to build, run, and grow it.

 

Building a Storybrand: clarify your message so customers will listen

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

 

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

E-Myth \ ‘e-,’mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Books About Coaching Skills

“Co-Active Coaching” by Laura Whitworth, Henry Kinsey-House, Phil Sandahl, and John Whitmore 

When Co-Active Coaching was first released in 1998, this pioneering work set the stage for what has become a cultural and business phenomenon and helped launch the profession of coaching. Published in more than 10 languages, this book has been used as the definitive resource in dozens of corporate, professional development and university-based coaching programs as well as by thousands of individuals looking to elevate their communication, relationship, and coaching skills.

This fully revised third edition of Co-Active Coaching has been updated to reflect the expanded vision of the newly updated Co-Active Model and coaching course curriculum at The Coaches Training Institute, the training organization founded and run by the authors for 20 years. The third edition emphasizes evoking transformational change in the client and extends the use of the Co-Active Model into leadership management and its effectiveness throughout organizations. This edition also contains an on-line Coach’s Toolkit (replacing the CD of the second edition), several new coaching demonstrations and more than 35 updated exercises, questionnaires, checklists and reproducible forms.

” Transformational Life Coaching” by Dr. Cherie Carter-Scott and Lynn U. Stewart

Cherie Carter-Scott, Ph.D., is the original life coach. In 1974, she founded the first Coach Training program and since then has written many books, including the #1 New York Times bestseller If Life Is a Game, These Are the Rules: Ten Rules for Being Human.

Continuing her tradition of teaching others how to become ‘brilliant’ coaches for themselves and their clients, Dr. Carter-Scott’s latest book reveals the strategies she uses with hundreds of thousands of clients worldwide with astonishing success.

For more than 30 years, Dr. Carter-Scott and her business partner, Lynn U. Stewart, have been training people to become life coaches through their organization, Motivation Management Service (the MMS Institute), a network of executive coaches, consultants, and trainers. Now, in this inspirational guidebook, you will learn the strategies that students of the MMS Institute receive, as well as the necessary tools of transformational life coaching, including:

  • The Checklist for a ‘Brilliant’ Session
  • The importance of acknowledging, integrating, and honoring feelings
  • Listening to messages to guide the process
  • Use of flow, energy, and chakras in the coaching process
  • How to transform old negative patterns into positive imprints
  • How to market and build your coaching practice
  • The Twelve Steps to Living the Process of Transformational Life Coaching

Whether you are a professional coach, are interested in becoming a coach, or use coaching in your work, this is the ultimate coaching bible required for anyone who empowers people.

“Making Habits, Breaking Habits” by Jeremy Dean

Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically?

The surprising answers are found in Making Habits, Breaking Habits, a psychologist’s popular examination of one of the most powerful and under-appreciated processes in the mind. Although people like to think that they are in control, much of human behavior occurs without any decision-making or conscious thought.

Drawing on hundreds of fascinating studies, psychologist Jeremy Dean busts the myths to finally explain why seemingly easy habits, like eating an apple a day, can be surprisingly difficult to form, and how to take charge of your brain’s natural “autopilot” to make any change stick.

Witty and intriguing, Making Habits, Breaking Habits shows how behavior is more than just a product of what you think. It is possible to bend your habits to your will—and be happier, more creative, and more productive.

“The Power of Full Engagement” by Jim Loehr and Tony Shwartz

This groundbreaking New York Times bestseller has helped hundreds of thousands of people at work and at home balance stress and recovery, and sustain high performance despite crushing workloads and 24/7 demands on their time. “Combines the gritty toughmindedness of the best coaches with the gentle-but-insistent inspiration of the most effective spiritual advisers”.

We live in digital time. Our pace is rushed, rapid-fire, and relentless. Facing crushing workloads, we try to cram as much as possible into every day. We’re wired up, but we’re melting down. Time management is no longer a viable solution. As bestselling authors Jim Loehr and Tony Schwartz demonstrate in this groundbreaking book, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. The Power of Full Engagement is a highly practical, scientifically-based approach to managing your energy more skillfully both on and off the job by laying out the key training principles and provides a powerful, step-by-step program that will help you to:

  • Mobilize four key sources of energy
  • Balance energy expenditure with intermittent energy renewal
  • Expand capacity in the same systematic way that elite athletes do
  • Create highly specific, positive energy management rituals to make lasting changes

Above all, this book provides a life-changing road map to becoming more fully engaged on and off the job, meaning physically energized, emotionally connected, mentally focused, and spiritually aligned.

“QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life”

The lack of personal accountability is a problem that has resulted in an epidemic of blame, victim thinking, complaining, and procrastination. No organization—or individual—can successfully compete in the marketplace, achieve goals and objectives, provide outstanding service, engage in exceptional teamwork, or develop people without personal accountability.

John G. Miller believes that the troubles that plague organizations cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each of us recognizes the power of personal accountability. In QBQ! The Question Behind the Question®, Miller explains how negative, ill-focused questions like “Why do we have to go through all this change?” and “Who dropped the ball?” represent a lack of personal accountability. Conversely, when we ask better questions—QBQs—such as “What can I do to contribute?” or “How can I help solve the problem?” our lives and our organizations are transformed.

This remarkable and timely book provides a practical method for putting personal accountability into daily actions, with astonishing results: problems are solved, internal barriers come down, service improves, teams thrive, and people adapt to change more quickly. QBQ! is an invaluable resource for anyone seeking to learn, grow, and change. Using this tool, each of us can add tremendous worth to our organizations and to our lives by eliminating blame, victim-thinking, and procrastination.

“Becoming a Professional Life Coach: Lessons from the Institute of Life Coach Training”

Personal and professional coaching, which has emerged as a powerful career in the last several years, has shifted the paradigm of how people who seek help with life transitions find a “helper” to partner with them in designing their desired future.

No matter what kind of sub-specialty a coach might have, life coaching is the basic operating system: a whole-person, client-centered approach. Here, Pat Williams, who has been a leader in the life coaching movement, has co-authored another essential book for therapists working as coaches. Becoming a Professional Life Coach draws on the wisdom of years of collective experience that have gone into designing the curriculum for the Institute for Life Coach Training. This curriculum has trained therapists and psychologists around the world to add coaching to their current businesses. This book presents the essential elements of life coach training program in a content-rich form that is equivalent to a graduate-level education in the field.


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