Social media is a powerful tool that can significantly impact your financial coaching business. And it can also feel like a lot of work when the strategies you try don’t quite work for you.

It’s important to remember that the goal of social media marketing is not just to increase your online presence, but also to create impactful moments that resonate with your potential clients, building a strong community of followers who trust and value your services.

There are four primary objectives of social media marketing:

Create ‘Aha’ Moments

These are pivotal points that trigger a realization for your clients that change is necessary. It could be a simple observation at the store or a conversation with a friend that brings about the moment of clarity that sparks a call for help. For example, when a person realizes they’re making enough money, but they still feel broke because of how much they’re spending. It’s important to note that these ‘Aha’ moments are often nuanced and personal, and can sometimes be a recurring issue that finally hits home. Your job as a coach is to help facilitate these moments through storytelling and relatable content.

Address Perceived Roadblocks

Identify the obstacles preventing potential clients from reaching out to you and offer solutions to overcome them. These roadblocks can be anything from financial planning misconceptions to fears about fluctuating income. Address these issues head-on and show how your coaching can help navigate these challenges.

Expedite the Buying Decision Process

By addressing the needs and concerns of your potential clients, you can help them make a quicker decision to seek your services. This involves a combination of creating ‘Aha’ moments and addressing roadblocks to make the decision-making process smoother and more confident for the client.

Build a Community of Trust

Create a space where your followers feel understood and supported, building a community that trusts and values your services. This involves regular engagement and providing value through your content.

Types of Social Content

Keeping these objectives in mind, you’ll want to create social media content that resonate with your audience. The two types of social media posts that can help expedite a confident buying decision are:

Posts Creating ‘Aha’ Moments

Share stories and examples from your life or your clients’ lives that highlight these moments of clarity and the positive impact of financial coaching. These stories can serve as a relatable example for potential clients and showcase the benefits of your coaching services. Encourage your followers to pay attention to these moments in their own lives and see the patterns that emerge.

Posts Addressing Perceived Roadblocks

Identify the common obstacles preventing potential clients from seeking financial coaching. Address these roadblocks in your posts by offering practical solutions and examples of how your coaching has helped others overcome similar challenges. For instance, if potential clients think that budgeting is restrictive, create a post that explains how budgeting can be empowering and liberating, offering examples from your coaching practice.

When creating these posts, start with the perceived roadblock as a hook, immediately followed by a short solution. This caters to both the skimmers and those who are looking for in-depth information. Don’t forget to include a call-to-action at the end, encouraging potential clients to reach out to you for personalized coaching.

Social media marketing is an essential tool for growing your financial coaching business. By creating ‘Aha’ moments, addressing perceived roadblocks, building a community of trust, and helping clients make confident buying decisions, you are setting the stage for success. Always remember, your goal is to provide value, build relationships, and ultimately, change lives for the better.