Let’s tackle a question that might seem a bit ironic at first: Can people who are struggling financially afford to pay for a financial coach? It’s like selling umbrellas when it’s raining – necessary, but it seems a bit backward, right?
The Irony of Charging for Help
Think about it. When you buy something, like an iPhone, the salesperson doesn’t quiz you on your financial health. They sell, you buy – that’s it. But for financial coaches, it’s a bit different. We’re often staring directly at a person’s budget, their financial lifeline, and we’re helping them to manage it better – for a fee.
The thing is, affordability isn’t just about the numbers. It’s not as simple as “you have the cash, you can afford it.” People often ask themselves, “Can I afford not to do this?” Take someone with a tight budget. They might think, “It’s already a squeeze. If I don’t get help, it’s going to stay this way. But with a coach, even though it’ll be tight for a bit, there’s a chance for change.”
Affordability Is a Mindset
Let’s talk about the “broke mentality.” Many people believe they can’t afford coaching because they’ve struggled in the past. But once we dive into their finances, we often find that they can afford it, and not just that – we find ways to redirect more cash toward their goals. Our job is to help them see this possibility.
Value vs. Cost
Remember, before considering affordability, people need to see the value in coaching. If they don’t see what they’re getting – the real, tangible and emotional benefits – they won’t be willing to pay, no matter how low the price. It’s not just about balancing their budget. It’s about offering them a path to a better financial future.
Breaking Down Misconceptions
You might have seen videos or comments saying financial coaching isn’t viable. Arguments like “If you can’t figure out how to be financially free for free, you’re doomed,” are common. But that’s a narrow view. Every service, every profession exists because there’s a need. And financial coaching is no different.
Marketing Growth Mindset
In your marketing, it’s crucial to emphasize a growth mindset. Many people believe they can’t afford help, but that’s often a self-imposed limitation. Show them the benefits, not just in dollars and cents, but in emotional and mental health improvements. Instill in them your belief in the power of change.
The Pain vs. Payment Dilemma
Often, we assume someone can’t afford coaching, but those in the most pain are usually the quickest to sign up. They feel the need most acutely. It’s not our job to decide if they can afford it. That’s their decision. Our job is to clearly articulate the value we bring, to show them the path out of their financial distress.
The Future of Financial Coaching
Finally, remember that financial coaching is far from a dying profession. It’s evolving, growing. If you’re thriving in this field, you have the opportunity to help those in dire need – either through paid services, scholarships, or volunteering.
So, there you have it. It’s not just about whether people can afford financial coaching. It’s about understanding their needs, showing them the value, and helping them realize that investing in their financial health is a step towards a brighter future. Keep spreading the good word, and let’s make a difference, one budget at a time.