The purpose of The Many Faces of a Financial Coach blog series is to inspire up-and-coming and veteran coaches alike. Our mission is to show the beautiful uniqueness to coaches overall while telling their story, describing their niche and allowing them to offer tips & advice to other coaches. Profiles of coaches are not necessarily participants or graduates of the Financial Coach Academy training program (although some are). It’s purely for inspirational purposes only.
When did you start your Financial Coaching business?
Tell us about your journey to becoming a financial coach.
I was the first financial coach on the internet back in 1997. I started coaching after I sold my hedge fund investment management business and became financially independent. When I launched my site a search for the term returned 9 results, and all of the others were financial advisors. I was the only true financial coach. The business model hadn’t even been created yet. I founded the idea of financial coaching based on the premise that financial education should be separated from investment product sales.
Why did you become a financial coach?
To give back my knowledge and experience, and because I genuinely wanted to figure out if I could help ordinary people achieve extraordinary financial results. A lot of people would ask me questions, but I had no structured way to support them and provide useful answers. I felt there was a huge need for sophisticated financial education. Not just the usual “10 tips to save money” stuff, but actionable processes and systems that produce real results.
Who is your ideal client? What is the main problem you help your clients solve?
Build wealth reliably and with less risk. Achieve financial independence at any age. My clients want to take the next step beyond ordinary financial advice so they can produce extraordinary results.
What is a strategy, tip or piece of advice you give your clients often?
You must connect the unique characteristics of the asset class and investment strategies used in your wealth plan to your unique, personal characteristics – your skills, resources, values, goals. They must connect like Velcro to make your wealth plan rock solid. That’s why every plan is unique to the individual when the process is done right.
What is a strategy, tip or piece of advice you could give to other financial coaches?
Know the solution you provide (problem you solve) and how to map that solution into your ideal client buying process.
What is one thing you learned the hard way when it comes to being a financial coach?
You can’t serve everyone. You must be clear who your target client is, the problem they have, and how you solve it.
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