The purpose of The Many Faces of a Financial Coach blog series is to inspire up-and-coming and veteran coaches alike. Our mission is to show the beautiful uniqueness to coaches overall while telling their story, describing their niche and allowing them to offer tips & advice to other coaches. Profiles of coaches are not necessarily participants or graduates of the Financial Coach Academy training program (although some are). It’s purely for inspirational purposes only.
When did you start your Financial Coaching business?
Tell us about your journey to becoming a financial coach.
I was one of the early life/business coach graduates – even studying under the ‘father of coaching’, Thomas Leonard. I provided coaching to solopreneurs and individuals until 2006 – about a year after I had my first child. I realized my coaching ‘listening skills’ were suffering as my attentions turned more to my child. So, I switched gears, stopped coaching and focused more on motherhood for awhile. During that time away from coaching, I refocused my energies on significant self-education around finances, and then applied it all to dramatically turn around our finances on a single income. After our second child was well into elementary school, I felt ready to return to coaching. This time, I KNEW that a focus on ‘money’ HAD to be central to the coaching. So, I found someone to help me uplevel my coaching training – from a financial perspective.
Why did you become a financial coach?
Money sits at the roots of our modern world and impacts nearly everything in our lives. However, we are just babies when it comes to understanding the complexities of money and it deeply shapes us. I wanted to become a financial coach because I can help advance the conversation, the education and the self-awareness around money – especially with women.
Who is your ideal client? What is the main problem you help your clients solve?
I love to help ambitious women – business owners and professionals – who desire the security that wealth can bring, but struggle to identify with wealth-building as a desirable goal.
What is a strategy, tip or piece of advice you give your clients often?
Different money situations trigger different parts of our financial personalities. In addition to helping clients SEE their unique financial personalities, I guide them to make those personalities dialogue with one another when challenging situations arise.
What is a strategy, tip or piece of advice you could give to other financial coaches?
Financial coaching is still a fairly new industry and there is not yet a lot of structure on how to guide clients in this important work. Get training, research the models devised by other financial coaches, and take-on an iterative process for yourself. The methodology you will ultimately use must be crafted over time and aligned which your ideal client’s needs. It’s a long-game…so be patient, trusting, and keep improving it.
What is one thing you learned the hard way when it comes to being a financial coach?
Life and business coaching tends to have a longer client timeline than financial coaching. In my old coaching business, I’d often have clients work with me for 1-2 years. But, financial coaching often carries a much shorter timeline: 1 to 6 months. As a result, the focus on marketing must be higher to keep new clients coming in. — The hard part for me was that I took it personally when my money coaching clients were ready to move on after a much shorter period of time. I was so used to having a much longer relationship with clients. I have had to do a mental reset on that.
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