The purpose of The Many Faces of a Financial Coach blog series is to inspire up-and-coming and veteran coaches alike. Our mission is to show the beautiful uniqueness to coaches overall while telling their story, describing their niche and allowing them to offer tips & advice to other coaches. Profiles of coaches are not necessarily participants or graduates of the Financial Coach Academy training program (although some are). It’s purely for inspirational purposes only.


DaRenda Hanson


When did you start your Financial Coaching business?

May 2018

Tell us about your journey to becoming a financial coach.

My background is in accounting.  I have an accounting degree and my MBA.  I’ve always been frugal when it comes to shopping and finding a good deal, but we (my husband and I) didn’t always make the best financial decisions.

In 2015, I realized we didn’t have savings for emergencies.  We had a car loan, a credit card with a balance, and no clue where our money was going.  I buckled down and set up a spending plan.  We decided where our money would go.  We sold the car, paid cash for the other one, and paid off the credit card.  Within 6 months, we had saved up a good savings account and were debt free (except our mortgage.)

Why did you become a financial coach?

My husband had started a new job that was super stressful and required him to spend more time at work than he wanted to.  He was missing out on a lot at home with our kids and their activities.  I was able to tell him he had my ‘OK’ if he wanted to quit his job.  We had 6-months worth of expenses saved up, and he wouldn’t be without some kind of work for very long.  We would make it, and I had zero stress about telling him that.

That conversation was very freeing for both of us.  We both realized then what we had been working for. Freedom to make choices for our life, not making choices based on money.

This is why I became a financial coach.  To help others realize the freedom that comes with smart money decisions and making your money work for you.

Who is your ideal client? What is the main problem you help your clients solve?

My ideal clients are individuals or couples who have a decent income, but don’t know where their money is going.  They may have a lot of debt, a lot of monthly payments, or may just not have a spending plan.  The main thing I help them solve is finding a spending plan they can live with.  When the plan is in place, it frees up money to take care of other goals.

What is a strategy, tip or piece of advice you give your clients often?

Save from the top.  If you wait and save from what’s left at the end of the month, you won’t have anything left.  If you save from the top and spend what’s left, you’ll always have more to save.

What is a strategy, tip or piece of advice you could give to other financial coaches?

Meet the client where they are at.  Nothing is cookie cutter, and no two clients are the same.

What is one thing you learned the hard way when it comes to being a financial coach?

Marketing and technology.  I’m an accountant.  We didn’t learn how to build websites, work with CRMs, or link all the technology stuff together.  There is a big learning curve there for me.  I’m working on it…


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