As a financial coach, you know that supporting your clients as they form new money habits is often challenging…at least at first.
And you also know that with consistent action (and a lot of praise & repetition), those same new habits get easier because as that same client becomes more confident and, the new habit becomes, well, a HABIT.
As financial coaches, we go through this cycle with every client. We are thrilled to share a resource with you that will make coaching your future clients much, much easier. Introducing…
The Financial Coach Academy®’s
4 Stages of Learning Resource
4 Stages of Learning Resource


Stage 1: Unconscious Incompetence
They aren’t aware of the problem yet, because they don’t know what they don’t know.

Stage 2: Conscious Incompetence
They know that they don’t know how to effectively manage their money and are overwhelmed.

Stage 3: Conscious Competence
They’re working on their new money skills, but it requires a lot of thought & patience.

Stage 4: Unconscious Competence
They’ve made their new money habits actual skills and have a routine that they will follow.
The 4 stages of learning is a concept created by psychologists that references the psychological states as someone moves from “in the dark” to mastery of a new skill.
Understanding these 4 stages will help you create “aha” triggers in your marketing (you know, to help your future clients realize that they definitely need financial coaching) and ultimately make you a better, more skilled financial coach.