The purpose of The Many Faces of a Financial Coach blog series is to inspire up-and-coming and veteran coaches alike. Our mission is to show the beautiful uniqueness to coaches overall while telling their story, describing their niche and allowing them to offer tips & advice to other coaches. Profiles of coaches are not necessarily participants or graduates of the Financial Coach Academy training program (although some are). It’s purely for inspirational purposes only.
When did you start your Financial Coaching business?
Tell us about your journey to becoming a financial coach.
I grew up in a family with a lot of financial hardship, so I began studying money from a young age because I knew I had to learn to manage it very well in order to be able to do the things that I wanted to.
I left my career as a power engineer and went back to school to study holistic nutrition and during that time, I fell absolutely in love with the mental health and stress aspect of our schooling. How we are physically affected by stress in our lives and how it manifests and comes out in our bodies was absolutely fascinating to me.
When I was studying holistic nutrition, in our case studies working with people, on our questionnaire form everyone had to answer as to where the stress in their lives was coming from and between 1-10, how they would rate each area. Every single case study rated financial stress as the highest and it was very overwhelming for most people.
I had my own struggles with my money mindset as I brought the scarcity mentality into my adult life and it caused many health problems from the extreme stress that I was experiencing. Even though I was making 6 figures in my engineering career and I was managing my money very well and had no debt (except for a home), my thoughts and feelings of financial scarcity began to take over my life. My stress lead to anxiety which then came out as binge eating. My constant worrying turned into severe adrenal fatigue and memory problems as well as digestive issues.
It wasn’t until I opened up to someone about my stress and finally talked about how I was feeling about my perceived finances from my poor money mindset, that my health started to improve. I made a full recovery of the many health problems that I was experiencing and I knew that I had to share my experience and insights with others.
Why did you become a financial coach?
I already had well established financial literacy and money management skills and then I paired that with my new money mindset that I had worked hard to develop and I decided that I needed to help people see their finances from a completely different view. I wanted people to be able to experience having their mental and physical health again, because they worked on their finances and their stress levels were reduced and they got their health back again. I love seeing people pay off debt, save more money and completely change their financial situation, but there is no greater feeling than someone telling you that their anxiety is now under control, that they aren’t binge eating when they are stressed about their finances and that their relationship has completely turned around, because they attended to their finances and their stress levels are significantly reduced.
Who is your ideal client? What is the main problem you help your clients solve?
My ideal client is women who are wanting to make a transition from their current career, into working for themselves. I help women who have credit card debt, to pay off their credit cards and reduce their anxiety around money. I also help women to be able to financially prepare themselves to take the big leap of faith, so they can work for themselves and have more freedom, flexibility and fulfilment in their lives. I help them to increase their awareness of their spending habits so they can align them with what they want most in their life and show them where they can reduce their expenses to create a greater gap between their income and their expenses and then create a step by step action plan of how to get there.
I also work with women who are wanting to get their credit cards paid off and walk them through the steps to become credit card debt free and also working on staying credit card debt free in the future.
What is a strategy, tip or piece of advice you give your clients often?
In order to really change your finances and have long term success, the deeper you are willing to go, the more success you will have. Working on your finances is not something externally, but something internally and it takes strategy as well as mindset work. Working on reducing expenses and attending to the numbers is only part of the work, working on how you feel emotionally, how you handle your emotions and your mindset around money is also equally as important.
What is a strategy, tip or piece of advice you could give to other financial coaches?
You don’t have to have everything ready to begin helping people, the most important thing is to just take action and get started. Everything else you can figure out as you go. I would definitely suggest getting mentorship and investing in yourself and your business. That money will be so well spent in getting your business up and going so much faster than if you tried to do it on your own. It takes a lot of time to put the little pieces together, so it is actually saving you money to invest in mentorship, programs/courses and systems that will help you get going so much faster.
Know who it is that you want to work with, have an ideal client in mind. Go through and actually do the exercises and write down the pain points of your ideal client. The more that you know who they are, the easier that it is to be able to speak to them and draw those people in that you want to work with and are an energetic match for you.
What is one thing you learned the hard way when it comes to being a financial coach?
Even though what you are doing is such a needed service and there are so many people that need your help, the hardest part of your business is going to be in marketing yourself, but don’t let that affect your confidence. The best thing that you can do is to work with a mentor who already has the business that you aspire to have. There are so many amazing programs out there, but financial coaching really is in its own league and working with a mentor who specifically knows proven marketing techniques for a financial coach, is so important because many of the most effective strategies can be different from what other business coaches are teaching.
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