Make the most of your video interview with these 9 must-do tips!
If you have been following me either in our private Facebook group, Financial Coaches Unite, or here on our Financial Coach Academy blog or anywhere else you have hopefully made some big strides in your Financial Coaching journey. At some point in time you will probably be asked for an interview from either a journalist, radio show, blog, podcast or even TV show.
Click below to watch my companion video in our free private Facebook group just for Financial Coaches!
Local media is always looking for people to interview on personal finance stuff, especially around holidays, end of year, tax season and any other dates that have a price tag associated with them. Also, they are looking for comment or clarification on current events and recent trends in personal finance.
First, make yourself visible to the people that want to interview you
Here are a few basic things you can do to land an interview with local media:
- Make sure your SEO on your website is looking good. Continue to blog regularly, especially on current events and planning for upcoming holidays.
- Makes sure your clients are leaving your Facebook and Google reviews. Producers will sometimes just do a google search for “budgeting expert Phoenix” or something like that so reviews will put you higher on the list.
- Absolutely start to reach out to producers on local TV and Radio stations with ideas for segments. They are always looking segment ideas and the less work they have to do the better. You can search for them on Facebook, google or the station’s website.
- Take advantage of “Help a Reporter Out” or H.A.R.O. which is a free mailing list for journalists looking for comment or interviews for their articles and is released 3 times per day.
You have made contact! Now what???
Once you land that interview you will need to do some simple things to make it go seamlessly. You have to look good, sound good, make the entire interview sound good and make the interviewer’s life easy. If all these things go as planned you will be in their rotation as an expert in the personal finance field.
Location doesn’t really matter
Don’t worry if you work from home or don’t have a very photogenic spot to do your interview. You can always ask the producer if they have a place they prefer. You can also ask one of your power referral partners if you can borrow their office or meeting room. This is instant street cred for you and they get a chance to rub elbows with the producer too.
What if I mess up?
The producer and interview team are professionals! Don’t feel like you have to say everything perfectly in one take. They will ask you the right questions so you give the best answers. They will also let you make as many mistakes as you need to get it just right. They will take care of you!
Foundation powder is a MUST so you don’t blind everyone!
Whether you are a man or woman, some type of foundation powder is necessary. Lighting for interviews is super bright and you will invariably have some amazing shine going on your nose and/ or forehead. If you normally wear makeup apply a little more of everything than you normally do. If you never wear makeup (men and women) at least put on some powder/ anti-shine foundation so you’re not blinding anyone.
Wear bright colors so you don’t get washed out!
Wearing bright colors helps you stand out and be visually interesting. Avoid wearing white as you will be washed out. Also, try to avoid stripes and crazy patterns. If you do wear patterns downplay them with a jacket.
Don’t wear a dress…you don’t want easy access
Most of the time during an interview you will be wearing a lapel microphone. You have seen them before as a little black ball that usually gets clipped to a collar or lapel. What you don’t see is that there is a cord the runs (under your clothes) to a battery pack that is clipped to your clothing somewhere. If you are wearing a dress they will be forced to be creative with where the cord runs…if you get my drift. A skirt and blouse is absolutely fine as they usually want to clip it to your belt or wast band.
Choose the shirt you wear carefully…
I go further into detail in this in my tutorial live video I did in our private Facebook group for Financial Coaches, you can ask to join for free here
Do a quick touch up before they get started so you look fresh, especially at the end of the day
The interview crew will take some time to figure out the best location and position to shoot your interview and also to get their equipment set up. This is a perfect time to go touch up your hair, make up and outfit so you look sharp and fresh.
Smile and use bigger facial expressions than you are used to
This is something that Michael really has to work on this whenever he does a Facebook live video or training video because he doesn’t have a very expressive face and everyone really needs to have this in the back of their mind. During the interview you really have to think about expressing you smile and facial expressions 10 times more than you think is necessary. When you are nervous and thinking about what you have to say, you are not going to be very emotive so a normal level of expression just won’t cut it. Over smile, be over joyful and really over express yourself!
Give them some fresh ideas for new segments when you are done being interviewed
Before they even arrive I want you to come up with three new segment ideas. Think of what events are coming up in the next two months or what are some current events happening that you can comment on. Share those pitches with the producer. They will more than likely be super happy that you did the leg work and that you made their job a lot easier. It will also keep you fresh in their minds for future interviews.
Good luck and remember to smile and give it your all!